We use our knowledge of what consumers and buyers consider important in various projects. In this way we support the development and introduction of demand-driven market concepts.
Through intensive collaborations with the retail chain, Connecting Agri & Food can explore like no other how agri-food chains can add value to the products and thus to the consumer. Delivering added value is important, by working together as a joint chain, and not as separate parties. Producers and products must be taken out of anonymity and the supermarket must give them the stage.
Connecting Agri & Food is also an expert in the pork chain and various market analyzes are carried out to provide more insight for the chain. For more information about foodchain optimization, please contact Peter van Balkom, specialist pork chain.
The circular economy is important for some of our projects, which focus about the responsible use of raw materials by (agricultural) entrepreneurs. At the request of mainly governments, inventories were made of the interest of entrepreneurs in innovative food production. The starting point is the circular economy and closing cycles.
Innovations that could be involved include emission-free intensive livestock farming, alternative protein sources or biobased production. We have also developed a CO2 model for municipalities in order to be able to work climate neutral. View the examples at the bottom of this page. For more information, please contact director Gé Backus or Angela van der Sanden, specialist in innovative stables and data analysis.
Collaboration social parties
Connecting Agri & Food also works together with social parties such as De Dierenbescherming and consumer agencies. We have developed a model in which the margins per week are transparent throughout the entire chain from farmer, processor, to sales. We are investigating whether it is possible to award all chain parties, including the livestock farmer, to give him a fair price for his products. This is only possible if the effects of a change can be passed on and the price systems are known. Connecting Agri & Food has these insights. We support private chain parties in the development and evaluation of market concepts and private labels. In addition, we also look at consumer behavior when purchasing meat products in the supermarket. For this, we are in contact with various retailers. The ultimate goal is to prevent shifting mechanisms in food chains and reward the farmer if he wants to guarantee better animal welfare. For more information, please contact director Gé Back
Nutrition and health
Connecting Agri & Food works together with various partners in the food chain to increase product quality and realize more added value. Quality improvement is important to maintain a market share or to achieve higher prices. Furthermore, an increasing proportion of chicken and pork is sold in a concept. In order to increase the support of the agricultural sector in society, it is important to be transparent about where the meat comes from. Connecting Agri & Food analyzes these meat concepts and quality marks. For more information about nutrition and production, please contact Peter van Balkom, specialist pork chain.